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Popeyes' parent hatches value strategy

ATLANTA AFC Enterprises Inc., the franchisor-operator of the 1,901-unit Popeyes Chicken and Biscuits chain, said it would focus on portability, value and the lunch daypart in its newest menu offerings, which the company expects will drive traffic and reverse negative same-store sales trends.

This month Popeyes will introduce the first of three new menu items under a new “The Big Deals” promotion. The items are priced at $1.49 and include The Loaded Chicken Wrap,

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