Popeyes earmarks $3.5M for menu, marketing moves

ATLANTA Popeyes Chicken & Biscuits will invest $3.5 million this year in new menu and marketing initiatives in hopes of boosting traffic to the 1,905-unit chain, which posted a same-store sales drop of 2.3 percent for 2007. It also will spend an additional $2.5 million to recruit talent and improve customer service, bringing the revamp plan for Popeyes to a total of $6 million.

Cheryl Bachelder, chief executive of AFC Enterprises Inc., the parent company to

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