PLANO Texas Ponderosa and Bonanza steakhouses are aiming their most recent value promotion at fast-food customers.
Beginning today, 38 domestic Bonanzas and 233 domestic Ponderosas are offering a lunch buffet for $5 and a dinner buffet for $8 in exchange for any fast-food restaurant receipt.
“Bring in any fast food receipt, coupon or even the bag for that matter,” said Sheryl Randolph, senior director of marketing for Ponderosa/Bonanza, a division of Metromedia Restaurant Group here.
The program runs through June 30 and includes a simulated fast-food receipt on the Ponderosa and Bonanza websites and in freestanding newspaper inserts.
“We’re offering an all-you-can-eat buffet with fresh food, healthy options and quality ingredients at a value price,” Randolph said. “This is an incredible alternative to getting lunch or dinner in a bag at a drive-thru window.”
The promotion, entitled “The Fight for Your Appetite,” includes such catch phrases as “because great tasting meals aren’t served in a wrapper” and “fast-food value meals – not much of a value or a meal.”
Ponderosa and Bonanza's promotion comes as many casual-dining restaurants are trying to protect their market share from quick-service competitors. Denny's, for example, recently launched an ad campaign that promotes its breakfast platters and warns consumers not to fall for the "fake" breakfasts offered by fast-food restaurants.
Metromedia Restaurant Group also owns the Bennigan’s, Steak & Ale and The Plano Tavern brands.