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Pizza Hut streamlines menu pricing

Pizza Hut streamlines menu pricing

Pizza Hut said it is lowering and simplifying the menu prices at its restaurants nationwide, pricing most medium pizzas at $8 and large pizzas at $10.

The $8 and $10 prices are good for pizzas with up to three toppings. There is an additional charge for the chain’s Stuffed Crust Pizza, and specialty pies cost an extra $2, Pizza Hut said Thursday.

The price change follows Pizza Hut's “$10 Any Pizza” promotion, which debuted at the beginning of the year. Parent company Yum! Brands Inc. has cited the $10 deal for driving sales at the pizza chain, which had domestic same-store sales increases of 5 percent in the first quarter and 8 percent in the second quarter.

The new pricing structure is available in two-thirds of Pizza Hut restaurants now and will be implemented nationally next month, the chain said.

“This isn’t just another deal; this is an everyday menu pricing change taking place,” said Brian Niccol, Pizza Hut's chief marketing officer. “High, overcomplicated pricing has been a category issue in the pizza world for the last several decades. Much like our $10 Any Pizza shifted America’s focus on how much a single pizza should cost, our new pricing structure will set the industry tone for what is a holistic, everyday value solution.”

In addition to value, Niccol said the new pricing strategy offers simplification and transparency.

“Our new pricing makes it easier for our customers to access great value every day when ordering, without having to worry about coupons or special limited offers,” he said.

Dallas-based Pizza Huts operates or franchises about 10,000 restaurants in more than 90 countries.

Contact Elissa Elan at [email protected].

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