DALLAS Pizza Hut customers can now place orders via the Spanish-language website that serves the chain’s 6,600-unit domestic operation, the Yum! Brands Inc.-owned chain said Monday.
“The Hispanic market is very important to Pizza Hut,” said Betty Crowe, Hispanic marketing manager for Pizza Hut. “We first offered a Spanish website in 2004, and now we are pleased to expand the site with online-ordering capabilities.”
Asimilar service was added Papa John’s International Inc., the arch-rival pizza chain based in Louisville, Ky., in October.
Pizza Hut’s announcement follows heated criticism of the 59-unit Pizza Patron chain, also based in Dallas, for accepting Mexican pesos at its units as well as U.S. dollars. Pizza Patron focuses on the Latino market.
Pizza Hut said its Spanish website allows orders to be placed up to seven days in advance, lets customers to “opt-in” so they don’t have to enter information on each visit and accepts major credit cards.
The Spanish website can also be accessed at www.pizzahut.com and a click of the “En Espanol” link.