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Pinkberry to offer freebies on frosty days

NEW YORK Pinkberry said its frozen yogurt stores in New York City will launch a promotion offering two free toppings if the weather dips below 18 degrees during store hours.

The “Let it Swirl” deal, which kicks off Monday on the first day of winter, is designed to draw attention to the 18 topping options available at the 15 Pinkberry locations in New York. The temperature will be tracked on, following readings for New York City. As soon as the temperature dips below 18 degrees Fahrenheit, without the wind chill factor, the offer will be available for the rest of the business day.

Customers registered on Pinkberry’s Facebook or Twitter pages will receive immediate messages when the weather sets the offer in motion. The promotion is available through Jan. 10, which mark’s the company’s fourth anniversary.

Based in Los Angeles, Pinkberry operates or franchises about 70 locations across the United States.

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