Piers Morgan strips down for BK ad

Piers Morgan strips down for BK ad

LONDON Britain’s got exposed talent for Burger King.

Burger King introduced on Monday its Flame beef-scented cologne in Britain with an advertising campaign starring a lightly draped Piers Morgan, a judge on the “Britain’s Got Talent” television show. He achieved worldwide exposure -- of a different sort -- last month when the show and standout contestant Susan Boyle were featured in YouTube videos.

Morgan, the former editor of the Daily Mirror

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