PURCHASE N.Y. —PepsiCo said it has inked a multiyear distribution deal with Rockstar Energy Drink that which will increase the company’s share of the rapidly expanding energy drink market.
Rockstar will be distributed by The Pepsi Bottling Group, Pepsi-Americas, Pepsi Bottling Ventures and other Pepsi-Cola bottlers in the United States and Canada. —PepsiCo said it has inked a multiyear distribution deal with Rockstar Energy Drink that which will increase the company’s share of the rapidly expanding energy drink market.
Under the terms of the agreement, Pepsi has purchased the rights to serve as master distributor, marketing Rockstar products exclusively to all trade channels. Rockstar will retain all marketing, manufacturing, and research and development rights. —PepsiCo said it has inked a multiyear distribution deal with Rockstar Energy Drink that which will increase the company’s share of the rapidly expanding energy drink market.
Other energy drinks in PepsiCo’s portfolio include AMP, No Fear and Starbucks. —PepsiCo said it has inked a multiyear distribution deal with Rockstar Energy Drink that which will increase the company’s share of the rapidly expanding energy drink market.
“Rockstar is a major milestone in our bid to become the undisputed category leader in energy drinks,” said Hugh Johnson, president of Pepsi-Cola North America Beverages. “Building on the success of AMP and other energy drinks in the Pepsi lineup, it gives our system an immediate boost in value, variety and scale.” —PepsiCo said it has inked a multiyear distribution deal with Rockstar Energy Drink that which will increase the company’s share of the rapidly expanding energy drink market.
Rockstar is available in 11 varieties, including Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte and Roasted Light Vanilla. —PepsiCo said it has inked a multiyear distribution deal with Rockstar Energy Drink that which will increase the company’s share of the rapidly expanding energy drink market.