Papa John's boosts sales with text-message ordering

Papa John's boosts sales with text-message ordering


LOUISVILLE Ky. Officials of Papa John's Pizza, based here, say a text message ordering application launched late last year is delivering "sales lift" to the chain's approximately 2,700 U.S. stores.

Glenn West, Papa John's senior vice president of information services and e-commerce, declined to quantify that lift or specify the number of consumers who have registered to use the service. However, he said increased sales attributable to the application —

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