Operators tread carefully when promoting eco efforts

For operators seeking to make their restaurants more ecofriendly, one of the new challenges they face is how to market their efforts, if they promote them at all.

Experts say the key to selling green is an honest message that's consistent with the restaurant's image, rather than trumped up claims that are aimed solely at driving traffic.

“The number one thing to keep in mind before doing any marketing around it is to ensure the efforts are real and produce results

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