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Operators harvest fruits of menu development

Operators harvest fruits of menu development

It wasn’t long ago that the appearance of fresh apples on chain menus caused quite a stir. McDonald’s put them in its Fruit & Walnut Premium Salad and sent the domestic apple industry into overdrive. Burger King slyly added Fresh Apple Fries — apples sliced to look like French fries — and fast-casual chains like Panera Bread added Granny Smith and Fuji apples to their entrée salads. 

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