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The NRN 50: Fertile grounds

The NRN 50: Fertile grounds

It couldn’t be much simpler, just hot water and ground beans, but the humble cup of coffee continues to represent a dynamic opportunity to drive sales and build buzz for restaurants.

“Good coffee didn’t flame out because it wasn’t gimmicky,” says Mark Inman, president of California-based organic roaster Taylor Maid Farms and chair of the Specialty Coffee Association of America’s 2008 annual conference. “It’s taking something old and updating it.”

Thousands of years

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