NPD: Deals driving traffic at restaurants

PORT WASHINGTON N.Y. Nearly one out of every four restaurant visits during June, July and August was prompted by the offer of a deal, a 9-percent jump in bargain hunting from the same period of 2007, according to research released by The NPD Group here. The researcher’s CREST data show that overall restaurant traffic for the quarter was up 1 percent, with all of the gain coming from deal-making.

Visits not prompted by value menus, two-for-one offers or other

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