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Noodles & Company expands sandwich line

BROOMFIELD Colo. Noodles & Company said it has completed the rollout of its new sandwich line to the 40-unit Colorado market and added a fourth product to the category.

The 225-unit chain in February said it was augmenting its pasta, soup and salad lines with three Sandwich Duo offerings -- the Mmmeatball, the Wisconsin Cheesesteak and the Med -- in selected Colorado restaurants, all 14 Ohio branches and in its single Kentucky location. The sandwiches, which were inspired by popular dishes on the existing menu, come with a side soup or salad and are priced from $5.50 to $7.20.

Officials of Broomfield-based Noodles & Company said the chain plans to add sandwiches to other markets this spring.

The newest addition to the Sandwich Duo category, the Spicy Chicken Caesar, is made with romaine lettuce, grilled chicken, Parmesan cheese, tortilla strips and a spicy Caesar dressing. It is served on flatbread.

Noodles & Company’s ongoing deployment of sandwiches is in keeping with the recent trend of product diversification among a number of chains. For example, Domino's Pizza now offers pasta bowls and sandwiches, and grilled-chicken specialist El Pollo Loco in recent months began selling sirloin steak items. Treat maker Cold Stone Creamery has been pursuing sales outside its normal dayparts by co-branding with bakery-cafe chain Tim Hortons and Rocky Mountain Chocolate Factory.

Contact Alan J. Liddle at [email protected].

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