NexCen adds mall cookie concept for $93.7M

NEW YORK The franchisor of Maggie Moo’s and Pretzel Time has added a cookie brand to its lineup of treat concepts with the $93.7 million purchase of Great American Cookie Co., licensor of more than 300 stores in shopping malls in the Southeast and Southwest.

The purchase by NexCen Brands Inc. is the franchising specialist’s second acquisition in five months from Salt Lake City-based Mrs. Fields Famous Brands. NexCen, which also franchises the Marble Slab

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