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Moe's launches adventure-theme promo

ATLANTA Moe’s Southwest Grill has launched a “Passport to Adventure” sweepstakes on featuring a game in which visitors build a virtual burrito for a chance to win prizes.

Visitors to the site who register for Moe’s passports can instantly win Moe’s gift cards or roundtrip airline tickets. Registered visitors also are automatically entered to win one of the sweepstakes' grand prizes, including a VIP package on Lynyrd Skynyrd’s 2009 Simple Man Cruise, a concert package to the band 3 Doors Down, or a vacation package for four.

Consumers who use their passports to buy five combo meals or make-it-meals will receive a Moe’s T-shirt, Fidel hat or five free music downloads. The promotion will run through Aug. 31.

Moe’s, a division of Atlanta-based Focus Brands Inc., has nearly 400 units nationwide.

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