MenuMasters 2012: Wendy's

The ‘W’ bridges value, premium burger gap for quick-service chain

The debut of the “W” cheeseburger stands out at a time of transitions and milestones for Wendy’s. It is a sign that the Dublin, Ohio-based quick-service chain, now charting a course as a single-brand company and wearing the mantle of second-ranked burger player in the industry, is reassuming a laser-like focus on the hamburger.

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