McD’s pushes for a 5 a.m. start time

OAK BROOK Ill. McDonald’s is urging all of its 13,700 U.S. restaurants to open at 5 a.m. daily to meet customers’ increasingly earlier breakfast times.

About 75 percent of the domestic restaurants already open around 5 a.m., according to a spokeswoman. But McDonald’s USA president Don Thompson told 16,000 unit managers attending a Las Vegas conference that the chain would like to standardize the start time. The longer hours could boost McDonald’s unit sales,

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