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McD rolls 'Idol' Happy Meal tie-in

OAK BROOK Ill. McDonald’s Corp. has launched an "American Idol" Happy Meal promotion featuring eight toys representing the music genres performed on the popular TV show.

The promotion also includes an online sweepstakes, which will award two trips to attend the show.

The Happy Meal toys play a tune based on the genre the toy represents, such as Disco Dave, Country Clay, Rockin’ Riley and Lil’ Hip Hop. Just as TV viewers phone in to vote for their favorite “Idol” performer, consumers can vote for their favorite toy at www.happymeal.com. Results will be released the week of May 5.

Visitors to the website also can enter the “You’re Going to Hollywood” sweepstakes. Prizes include trips to either the May 20 performance show or the May 21 taping of the season finale.

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