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McD airs details of Olympic tie-in

OAK BROOK Ill. McDonald’s Corp. today unveiled an Olympic Games program called McDonald’s Champion Kids, part of the chain’s “biggest ever” marketing tie-in to the Games, said Mary Dillon, global chief marketing officer.

The program will bring 300 children from around the world to the 2008 Olympics in Beijing, where they will be able to watch the Games, meet the athletes, tour cultural sites and share their hometown stories and experiences with each other.

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