WILBRAHAM Mass. Friendly Ice Cream Corp., the operator of the 505-unit Friendly's family-dining chain, has named industry veteran Ned R. Lidvall president and chief executive.
Lidvall succeeds George Condos, who announced his retirement several months ago. Most recently, Lidvall was president and chief executive of Boulder, Colo.-based Rock Bottom Restaurants Inc.
Previously, Lidvall held senior positions with On the Border Cafes before it was