KFC signs NFL sponsorship deal

LOUISVILLE Ky. KFC has signed its first-ever sponsorship agreement with the National Football League to become the “Official Wing Sponsor” of this year’s NFL Playoffs and Super Bowl XLIII in February.

The sponsorship includes rights to depict the NFL shield and the Super Bowl XLIII logos on KFC’s wings buckets and on 32-ounce NFL promotional drink cups and other packaging. The sponsorship also includes TV spots, online presence and in-store signage.

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