LOUISVILLE Ky. KFC said it would donate $260,000 to charity if a player or halftime performer at the Feb. 3 Super Bowl feels inspired to break into a “hot wings chicken dance.”
The offer is part of a promotion for the chain’s new spicy and crunchy Hot Wings. KFC has launched www.ShowUsYourHotWings.com for consumers, who can upload chicken-dance videos to win a Super Bowl party including Hot Wings, a flat-panel TV and a limousine for escorting guests.
KFC, which is not an official NFL sponsor, substitutes “big game” for Super Bowl in its marketing efforts and wants to get “big game” players and halftime musical performers Tom Petty and the Heartbreakers involved in the promotion. The first player or musician who performs a chicken dance — at least 3 seconds of wing flapping is required to qualify as a legitimate chicken dance — will have $260,000 donated in their name to Colonel’s Scholars, which provides scholarships to college students.
Papa John’s International Inc. also has been conducting a football-playoffs promotion involving the teams. It offered participants of its “TEXTra Points 4 Pizza” promotion discounts based on the cumulative scores of the games: 25 percent off a large, three-topping pizza if 25 total points were scored during wild card and divisional games, and 50 percent off if 50 total points were scored — they weren’t — in either the NFC or AFC championships.
The chain is raising the ante for the Super Bowl, offering 75 percent off a large three-topping pizza ordered online if 75 total points are scored. That would reduce the normal $15.99 price of the pizza to $3.99.