Jamba in licensing deals for frozen novelties

EMERYVILLE Calif. As part of a previously announced strategy to develop licensed products, Jamba Juice said Thursday it is lending its name to a line of frozen novelties, as well as a toy blender and ice pop maker aimed at kids.

The smoothie chain’s parent, Jamba Inc., on Thursday announced the two new alliances with licensees in what the company described as the first of several planned licensing initiatives underway.

The first, with Oregon

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