SAN FRANCISCO Jamba Juice plans to launch a line of smoothies this August intended to target specific health or performance concerns.
Six “Jamba Functionals” will be introduced to the market in an attempt to boost the frequency of customer visits, said Paul Coletta, the chain’s senior vice president of marketing and development.
The new Nike Protein Berry Workout Smoothie, developed with Jamba Juice’s shoe-producing marketing allies, contains 19 grams of protein in a 24-ounce serving.
The Heart Defender features the Happy Heart Boost, which contains a heart-healthy plant sterol.
The Acaí Superantioxidant is meant for customers who want to cut down on free radicals in their systems.
The Cold Buster is intended to boost immunity.
Finally, the Fit and Fruitful, billed as a weight-management drink, contains a supplement intended to speed up metabolism.
In addition, the 577-unit chain is adding another signature “boost” to its lineup. The new Green Caffeine, derived from green tea, contains 90 milligrams of caffeine and is high in antioxidants but was engineered to be nearly colorless and flavorless.