Intl. restaurants use foreign concepts to woo Americans


Establishing a foreign restaurant concept in the United States poses a bit of a conflict. Because to create a niche, such restaurants often have to resist American eating trends and instead cling to the culture that defines the restaurant.

In other words, if you're coming to America, don't become American. If you are a German restaurant, be German — or Brazilian or Irish or whatever the culture may be.

Sticking to those roots sets a restaurant apart from the

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