Instant gratification

Instant gratification

QR codes give customers immediate access to ads, concept info

Lunch traffic and sales shot up for Thomas & King, a Lexington, Ky.-based Applebee’s franchisee, after the company began promoting its 14 Minute Lunchtime Guarantee with a TV commercial and a quick-response, or QR, code on marketing materials in its restaurants.

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Contact: Desiree Torres [email protected]

TAGS: Technology
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