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IHOP begins pancake promo amid slower traffic

GLENDALE Calif. On the heels of reporting negative same-store traffic trends for the September-ended quarter, IHOP introduced today the chain’s well-known all-you-can-eat-pancakes limited-time offer, a promotion typically reserved for the post-holiday months.

The campaign will end Oct. 31, the company said. It was given a new spin surrounding Halloween and is called “Trick or Treat All-You-Can-Eat Pancakes.” The deal, with a combo of eggs, hash browns and

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