Hardee’s showcases consumer-created ads

Hardee’s showcases consumer-created ads

ST. LOUIS Inspired by Hardee’s relatively diminutive quarter-pound “Little Thickburger” and given a multimedia canvas on which to create an advertisement comparing ‘Little’ to his bigger brother, third-pound “Thick,” nearly 30,000 Internet users did just that, the 1,912-unit chain said.

The St. Louis-based chain, which is owned by CKE Restaurants Inc. of Carpinteria, Calif., is known for engaging commercials and last fall scored strong consumer response to TV

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