Grimaldi’s Pizzeria, a 24-unit coal-fired pizza chain, is turning up the heat on a new fast-casual burger concept.
The Scottsdale, Ariz.-based company, fostered from its roots as a New York pizzeria, debuted the new Coal Burgers concept in the Scottsdale Quarter shopping complex. The company has plans to open a second location in May in the Woodlands, Texas, just north of Houston.
Additional locations are slated for Chandler, Ariz., and Dallas, said Brittany Maroney, marketing manager for Grimaldi’s Pizzeria. Each Coal Burgers location will be built adjacent to a sister Grimaldi’s Pizzeria.
Grimaldi’s Pizzeria of Arizona operates 19 units in Arizona, Florida, Nevada and Texas, and is headed by chief executive Joey Ciolli, son of the founder. Separately, the Ciolli family operates five locations in New York and New Jersey.
Coal Burger is being developed solely by the Grimaldi’s Pizzeria of Arizona and Ciolli.
The typical Coal Burger will seat between 40 and 60, depending on the location, Maroney said, adding the pizza and burger locations will house separate, hand-built, coal-fired ovens.
“Coal Burger was born from the coal-fired concept that Grimaldi’s is built on,” Maroney said. “Our ovens can reach an astounding 2,000 degrees, allowing them to sear in the juicy flavor of our grass-fed beef, similar to how our intense heat keeps our [pizza] dough crispy and flavorful.
Coal Burger founder Joe Ciolli said in a statement “the smoky flavor of cooking in a coal-fired oven, paired with natural ingredients, makes us believe we have a winning combination.”
Prices for burgers range from $4.95 to $7.25, and any burger can have a double patty for an additional $3. Maroney said the concept features 100-percent organic, grass-fed beef burgers, hormone- and antibiotic-free chicken burgers, a housemade veggie burger and signature salads. Salads are priced at $7.95 each.
“All of our sauces are housemade and gluten free,” Maroney said. Coal Burger’s fries are cooked in rice-bran oil.
The décor uses reclaimed wood, recycled nickel and sustainable bamboo furniture.
Grimaldi’s has pizzeria units under construction in Dallas, Palm Beach Gardens, Fla., and Chandler, Ariz.
Contact Ron Ruggless at [email protected].