GOLDEN Colo. Good Times Restaurants Inc., the 52-unit burger chain based here, is introducing a "slider-like" mini-burger aimed at value-conscious customers.
The new Bambino Burgers, made from all-natural beef and served on a toasted dinner roll, sell for 75 cents each, a package of three for $2.25, or five for $3.75, the company said.
Good Times is promoting the Bambino Burgers with the slogan: "It's not the size that counts. It's the number you can eat." The chain will launch a television advertising campaign to promote the new Bambino Burgers combined with a new late-night message that will run throughout the summer.
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