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Friendly’s Launches Online Contest to Hear their Customers Scream

WILBRAHAM MASS. — Friendly's Ice Cream is trying to make its customers scream.

The 510-unit family-dining chain, owned by Friendly Ice Cream Corp., based here, has launched an “iScream” interactive promotion in which customers can submit videos and photos that represent how passionate they are for a particular flavor of Friendly’s ice cream or for a favorite meal. — Friendly's Ice Cream is trying to make its customers scream.

Friendly’s customers can submit material to a special website, www.iscreamfriendlys.com , where visitors can cast their votes for their favorite submissions. — Friendly's Ice Cream is trying to make its customers scream.

The 10 most popular videos and images will be selected each week for seven weeks. A panel of judges will determine the winner in each category. Weekly prizes include an Apple TV, a Canon digital camera, a video iPod and a Bose SoundDock system. — Friendly's Ice Cream is trying to make its customers scream.

Weekly finalists and 60 wild-card entries will compete for the grand prize: a $10,000 Apple shopping spree. — Friendly's Ice Cream is trying to make its customers scream.

Friendly’s will send street teams out in 15 cities in the Northeast and Mid-Atlantic markets to distribute coupons for the chain’s new Chillers and Iced Lattes and show people how to enter the contest. — Friendly's Ice Cream is trying to make its customers scream.

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