Breakfast has been a bright spot lately in the restaurant business — often a source of growth when other dayparts have shrunk.
Below are the top 10 fastest-growing breakfast items, based on growth of mentions on menus in the second half of 2010.
Note that breakfast pizza, the No. 1 item on the list, wasn’t on any of the menus in Technomic’s MenuMonitor a year ago, so an infinite percentage growth rate from zero mentions to 12 at last count was calculated.
The fastest-growing breakfast items
Ranked by year-over-year percentage growth
1. Pizza … N/A
2. Scrambled Eggs … 94.4%
3. Bagel … 70.0%
4. Specialty Breakfast Starch … 55.6%
5. Egg/Egg & Cheese Sandwich … 53.1%
6. Oatmeal … 36.4%
7. Ham, Egg & Cheese Sandwich … 30.4%
8. Specialty Omelette … 22.2%
9. French Toast … 19.6%
10. Sausage Biscuit/Sandwich … 18.8%
Base: July to December 2010 versus July to December 2009
Source: Technomic's MenuMonitor