Emeril Lagasse's burger ambitions

Emeril Lagasse's burger ambitions

NEW YORK Emeril Lagasse has named his upcoming burger restaurant Burgers And More, or BAM, after his signature expression, and said he doesn't want the brand to be a premium burger "gimmick."

The restaurant, set to open Nov. 22 in the Sands Casino Resort in Bethlehem, Pa., will specialize in hamburgers made from a blend of prime and grass-fed beef, Lagasse said at a New York City press conference Monday.


Lagasse said he will not go the bargain

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