In a recent Shoney's ad, a sumptuous buffet of pancakes, eggs, sausages, bacon and fresh fruit was juxtaposed with a meager egg-and-bacon item. "This is our breakfast. This is theirs," the tagline said.
The ad from the Nashville, Tenn.-based chain is an undisguised response to heightened competition from quick-service chains at breakfast, the traditional stronghold of family restaurants like Shoney's. Chains such as Burger King, McDonald's and Jack in the Box are