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Dunkin' teams with Yahoo for online news programs

CANTON Mass. Dunkin’ Donuts has signed a deal to become the exclusive advertiser on sports and news programs created by Internet company Yahoo! Inc.

“Yahoo! Sports Minute,” a daily summary of sports stories, is already available to users at http://sports.yahoo.com/sportsminute. “Good Morning Yahoo!” will debut April 9 and feature news clips from major networks.

In addition, Dunkin’ Lounge, a social networking site, is expected to launch in May. The site will integrate the Yahoo! Groups community and Yahoo! Answers Network to allow visitors to exchange ideas and get information about Dunkin’ Donuts products and promotions.

Yahoo said this is the first time it has worked with a marketing partner to develop original content in multiple categories. The company plans promotions on Yahoo! Sports and Yahoo! News to drive visitors to the new programs.

By sponsoring the programs, Dunkin’ Donuts is leveraging Yahoo’s “extensive audience reach” to extend its brand appeal, said Frances Allen, chief marketing officer for the doughnut and coffee chain.

Dunkin’ Donuts, a division of Canton, Mass.-based Dunkin’ Brands Inc., has nearly 8,000 units worldwide.

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