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Dunkin’ to roll self-service stations into gas, on-site locations

CANTON Mass. Dunkin’ Donuts said it has entered into two agreements to offer its products in non-traditional locations.

Under a pact with New York-based Hess Corp., self-service kiosks featuring Dunkin’ Donuts-brand coffee and doughnuts will be rolled out starting next month to Hess’ namesake gasoline stations. The self-service stands also will sell hot chocolate, Dunkin’ said.

Neither partner said how many of the outlets may be opened in Hess’ facilities, but Dunkin’ noted that most of the outlets would be located outside of New England, the chain’s stronghold. Hess said in a statement that the first Dunkin’ kiosks would debut in Hess locations in Florida, North Carolina, South Carolina and Virginia.

The doughnut-shop franchisor also entered in an agreement with the foodservice division of Sara Lee Corp. to offer Dunkin’-brand coffee in self-service coffee stations marketed to offices and on-site foodservice facilities. Office break rooms are among the targets, according to Dunkin’.

“By reaching more customers in more places more often, we strengthen our brand by generating greater awareness of four menu items,” Dunkin’ president Robert Rodriguez said in a statement.

Dunkin’s 7,200 units worldwide are franchised by Dunkin’ Brands Inc., based here. The parent company’s other franchise brand is Baskin-Robbins. Earlier this month, Dunkin’ sold the 261-unit Togo’s sandwich chain to private-equity firm Mainsail Partners.

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