CANTON Mass. Amid increasing competition in the morning daypart, Dunkin’ Donuts has expanded its 99-cent breakfast value menu to Indiana.
Acompany spokesman said Monday that the expansion of the value menu to 22 stores in the Indianapolis, Fort Wayne and South Bend markets, is “a natural extension” of the limited-time offer Dunkin' launched last November at 500 of its restaurants in Chicago.
The 99-cent menu includes a sausage, egg and cheese wrap; a bacon, egg and cheese wrap; an egg and cheese wrap; a coffee roll; a nine-piece order of hash browns; and a five-piece box of the chain’s Munchkins doughnut holes.
"Today, our customers are looking for new choices to keep them going without compromising on price, convenience, or taste," said Vicky DeSalvo, a field marketing manager for Dunkin' Donuts.
As high unemployment has hurt breakfast sales, quick-service players like McDonald's and Burger King have pushed their $1 offerings in recent ad campaigns. Subway also joined the fray this week with the introduction of its national breakfast menu.
Separately, Dunkin' Donuts introduced bagel twists Monday at participating stores in the more than 9,000-unit chain. The twists, which are billed as more portable and easier to eat than traditional bagels, are available in such flavors as cheddar cheese, cinnamon raisin, sour cream and onion, pretzel salt, blueberry, and French toast. The new item is priced at $1.39, Dunkin' said.
Contact Elissa Elan at [email protected].
