CANTON Mass. Dunkin’ Donuts said Monday it is launching a $100 million ad campaign that capitalizes on Americans' can-do attitude during tough times.
Called "You Kin Do It," the national campaign is the latest version of the chain’s three-year-old America Runs on Dunkin’ promotion and cheers on everyday people, offers encouragement and a spirit of fun, chain officials said.
“You Kin Do It shines the spotlight on the accomplishments of hard-working Americans while reinforcing that Dunkin’ Donuts will continue to fuel their busy day and provide a bit of happiness without blowing the lid off their budget,” said brand marketing officer Frances Allen.
The You Kin’ Do It campaign was developed by Hill Holliday of Boston and features three TV spots that will air in prime-time slots on network and national cable stations. It also includes radio, print, online and outdoor advertising, along with point-of-purchase materials and special events and sports marketing, Dunkin' said.
Dunkin' Donuts, which has nearly 8,000 franchised stores worldwide, is a division of Canton-based Dunkin' Brands Inc.
