The downside of KFC's Double Down

The downside of KFC's Double Down

LOUISVILLE, Ky. It’s too early to tell whether KFC’s roll of the dice with a meat-as-bread sandwich like the Double Down pays off in sales, but early findings from one marketing research firm suggest that advertising for the product may be weakening the brand’s perception among consumers.

Data from New York-based BrandIndex, which compiles consumer perception scores relating to hundreds of brands across several industries in the United States, revealed KFC may be

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