Domino’s promise is only a first step

Ithink it’s quite funny that the advertising industry has been buzzing over the new ad campaign launched by Domino’s Pizza. For those of us who missed it, Domino’s is running a series of ads that are the fast-food equivalent of a mea culpa.

The Washington Post describes the ads thusly: “For sheer corporate candor, it’s tough to beat Domino’s latest delivery. In its new TV commercial and Web video, the pizza chain admits something startling—namely, that its pizza is pretty terrible.”

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