Denny's operators test WiFi's sales-building, value-enhancing powers


DEL MAR Calif. In a test of whether free wireless Internet access can improve sales or guest perceptions of value, customers at select Denny's restaurants here and elsewhere in Southern California are receiving such connectivity in exchange for their attention and some personal details.

The pilot test of so-called "WiFi" Internet access is being conducted by members of the Denny's Franchisee Association, or DFA, and start-up media services and marketing

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TAGS: Technology
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