SPARTANBURG S.C. Denny's has expanded its Fresh Express concept to college campuses with the opening of a unit at California State University in San Bernardino.
The CSUSB location, which was opened in partnership with contract feeder Sodexo, marks Denny's first stand-alone Fresh Express, which the family-dining chain had been testing as a grab-and-go counter in its traditional full-service restaurants.
The new Fresh Express unit offers a full-service grill where customers can get such made-to-order items as a Grand Slam breakfast, Grand Slamwich or a Chipotle Prime Rib Breakfast Burrito. Other menu items include Denny's new Better Burgers and panini sandwiches. The store also features a smoothie bar and a grab-and-go cooler for takeaway meals.
Denny’s said it planned to open Fresh Express stores at more universities and other nontraditional locations. The second Fresh Express is scheduled to open at the University of Idaho in August.
“Denny’s Fresh Express was developed with on-trend branding and design elements to complement our great food,” said Greg Powell, the chain's vice president of concept innovation. “We intend to expand the idea of the stand-alone Fresh Express to airports and other college campuses.”
Sodexo said Denny's Fresh Express at CSUSB would meet student requests for affordable, all-day breakfast options on campus. The store, located in the Santos Manuel Student Union, serves breakfast all day and is open from 7:30 a.m. to 8 p.m.
Spartanburg-based Denny's has more than 1,500 restaurants.