Denny's details results of second giveaway

Denny's details results of second giveaway

SPARTANBURG S.C. Saying speed-of-service gains were offset by bad weather, Denny’s reported that about 2 million customers took advantage of its second annual Free Grand Slam promotion Tuesday, or roughly the same number as last year.

Given the regular suggested $5.99 price of a Grand Slam, the promotion cost the Denny’s system about $12 million in lost retail sales, or about half of 1 percent of the chain’s annual U.S. systemwide sales of $2.3 billion.

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