Denny’s takes aim at QSRs in new breakfast ads

SPARTANBURG S.C. Denny’s is taking on quick-service restaurants and what it calls their “fake” breakfasts in an ad campaign designed to position the family-dining chain as the “king of the breakfast table.”

The “Don’t Fall for Fake” campaign includes TV spots for the general and Hispanic markets, digital efforts, public relations programs, in-store merchandising and guerrilla marketing initiatives that all contrast Denny’s breakfast menu with the meals served

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