SPARTANBURG S.C. Denny’s Corp. introduced this week a lower-priced variation of its signature Grand Slam breakfast, also served in 10 minutes or less, to attract thrifty consumers and to offer a convenient breakfast option within the speed-of-service focused daypart.
Denny’s Weekday Express Slam is priced at $4 and is available weekdays between 5 a.m. and 4 p.m., the company said Wednesday. The chain’s Grand Slam, which includes two cooked-to-order eggs, two buttermilk pancakes and a choice of either two sausage links or two slices of bacon, is typically priced at $5.99.
“Denny’s is offering this affordable and convenient meal at a lowered price to help those on Main Street who are counting their pennies in our challenging economic times,” the family-dining company said in a statement.
The Express Slam also is available as a carryout option using Denny’s new take-out packaging developed to ensure product quality, the company said.
Denny’s began offering the Weekday Express Slam last week — the same time that competitor IHOP introduced its all-you-can-eat pancakes promotion for $4.99 — and said it is supporting the special with in-store merchandising, website promotions and national network and cable television advertising.
Denny’s operates or franchises about 1,538 units.