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CPK debuts 'Adventure' discount program

LOS ANGELES California Pizza Kitchen is offering guests a 20-percent discount on new menu items as often as they like through mid-September.

Guests are invited to sign up online for an Adventure Card, which is mailed to them, and allows them to receive the discount on any of the new food items at participating locations. New items include a Cheeseburger Pizza, a Moroccan salad, Cabo Crab Cakes, Pesto Chicken Pizza, Four Cheese Ravioli and Sticky Toffee Cake. The discount is available for both dine in and take out, but not delivery orders, the company said.

The Adventure Cards will be distributed through Aug. 31 and expire on Sept. 15, according to the company’s website.

CPK has been battling slipping customer traffic — same-store sales fell 6.5 percent for the latest quarter ended in June — and already has attempted to drive traffic through reward programs like its Thank You card program, which offered prizes or discounts on a return visit.  

Los Angeles-based California Pizza Kitchen operates or franchises 254 restaurants under the namesake brand, as well as two locations of LA Food Show Grill & Bar.

Contact Lisa Jennings at [email protected].

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