Consumers responding to ‘fast-food diets’

Consumers responding to ‘fast-food diets’

While the weight loss success stories touted in commercials for Taco Bell and Subway came from years of calorie counting, the restaurant companies responsible for these “fast-food diet” promotions have achieved their goal of new consumer recognition in a fraction of the time.

According to data from two consumer research firms, BrandIndex and Ace Metrix, Taco Bell and Subway, as well as other restaurant brands like KFC and Applebee’s, which are also pitching healthfulness,

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