Consumers like breakfast all day, study finds

CHICAGO Many consumers think of breakfast as more than a morning meal and wish restaurants would offer it all day, a new Technomic study has found.

In its Breakfast Consumer Trend Report, Technomic found that 46 percent of consumers say they would like breakfast to be served all day at full-service restaurants, while 32 percent said they would like all-day breakfast options at limited-service restaurants. Technomic surveyed 1,500 U.S. consumers for the study.

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