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Cold Stone extends ‘cupcake’ LTO

SCOTTSDALE Ariz. Cold Stone Creamery said Friday it is extending the limited-time offer promotion of its ice cream cupcakes after they contributed to sales increases in February and March.

The cupcakes, which feature cake and ice cream in a chocolate cup and are iced to resemble an actual cupcake, sell in six packs for between $9.99 and $14.99, depending on the location.

The company said that by mid-April it had sold more than 1.8 million of the cupcakes at its 1,450 locations.

“It’s exciting to see an uptrend in sales in an otherwise down-trending industry,” said Dan Beem, president of Cold Stone Creamery. “We’re actively pursuing new opportunities in new products, co-branding and partnerships.”

In February, Cold Stone Creamery announced a co-branding test initiative with Tim Hortons and Rocky Mountain Chocolate Factory. The company has also been introducing new product lines, such as Jell-O flavor-inspired ice cream, cheesecakes and Country Time Lemonade sorbet.

Cold Stone Creamery is a division of Scottsdale-based Kahala Corp.

Contact Ron Ruggless at [email protected].

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